Chapter 9
Chapter nine focuses on the topic of Contexts. The first sentence states, “…three areas of contextual influence are relevant in to the design practice: the professional organization of design, or how designers view themselves; the business context in which a majority of design practice is located; and, in addition, the level of government policy…” Throughout the chapter the three contexts were explained more in depth and examples were given. One of the examples that stuck out to me the most was James Dyson’s vacuum. “Dyson has become a market leader in the United Kingdom” and has overcome companies such as Hoover and Electrolux. One of the most interesting quotes at the end of the Dyson example stated, “…big companies were once small companies with ambition.”
Chapter 10
In chapter ten the future of design is focused on. Technology has already transformed design with all the different design programs and ability to create with such great detail. It’s exciting to think about where new technology and other developments will take design. The question of what a designer’s role would be was also brought up. For example, “…whether designers function as form-givers… or enablers.” The question of will the future products produced be determined by commercial companies or by users was also discussed.
I liked the example the book gave about Fiskars and how they changed their product for the better with research on how the product was used so they could make it more safe and efficient.. They were so successful that they were able to expand to other product categories. I think other companies should follow Fiskars and try to design more for the user rather than being more concerned about money.
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